For our media product we chose the song 'American Dream' by the artist Jakatta (also known as joey negro or dave lee). This song was a dance/house song and this was an important factor in why we chose to design a video for this song. This is because the genre of dance have a wide variety of videos for the songs in that section and there isn't an overwhelming trend in every video in that genre. (As demonstrated below)
(Stonebridge 'Put em high' 2005)
As you can see from the videos above the dance industry have produced many different videos over the last decade. For our video we wanted to combine a range of conventions we have seen being used in existing dance videos and try to bring them across in our video. We decided that our video would tell a story. We researched existing music videos that were run in this way and we thought that our song could tell a certain story. Songs such as '9PM till i come' by ATB and 'You don't know me' by Arman Van Helden have videos that are a series of events that run in a sequence like a story. When it came to our video we didn't want our story to be too serious we wanted to add a playful twist to it. We believed we could do this with our song due to certain areas of the song that gave us different dimensions to work with. The song we chose had a minimal amout of words in it and the vocals that were used were said in a fantasy like whisper from a womans voice. This gave us the chance to follow similar conventional dance music videos and add good looking girls to our video that would fit in well with the sound of our song. The story behind our song is of a man waking up in a woodland area during a dream. He sees a fantasy looking girl that he has seen before he attempts to follow her and he also sees two more fantasy looking girls. He ends up kissing the main girl and then waking up as if it was all a dream. We decided to leave a twist at the end of the video because when he wakes up he still has the kiss marks on his cheeks from the girls and this leaves it open for the audience to decide on what has happened in the video. I believe that although there are similar conventions withing our video, the ending makes our video different from many music videos of this kind in the current market. Although the dance industries musiv videos are quite broad when it comes to the content of them, there a lot of modern dance videos that have dancers throughout their video dancing to the song. So i believe our video differs from current media conventions in that way as we have not gone for that type of video. Another important feature that you see a lot in music videos is where certain parts of the video match the lyrics. I believe we achieved this during our video when the lyrics that our song had came in.
Another dimension that we noticed in almost every music video is the use of close ups and medium close ups. This filming technique is used to show expression and emotion on the actors faces. This is vital in music videos because it shows the audience wat emotions the vieo is trying to portray and how the song is meant to be percieved. Below is a medium close up of georgia the leading actress in our video and a medium close up of a girl in an existing music video;
When it came to the diigipack we researched many existing artworks from curent artists. The majority that we saw had the artist on the front in some way or the other. This encouraged us to follow similar conventions and do something similar. By placing a picture of the artist on the front of the album we believed it showed a sense of pride in the work that he has achived (in our case me and my group). When it came to the back of the digipack we followed similart trends by placing the record label on the back and also placing a barcode on the back. We did this because it addded a sense of proffesionalism to our work. When looking at current albums I reliased that the inside panels link with the outside of the album and there should be a good continuity. I think that this a strong point about our Digipack, there is a good visual link between each panel. (As seen below)
(Current Digipack)
(Our Digipak)
When it came to designing a webpage for our ancillay task we researched many existing artist webpages. This research is demonstrated with this link below;
danieljeffery27.blogspot.com/2010/03/existing-artists-websites.html
We followed an idea that a lot of artists had done in their webpages and that was to add an image of the artist on the homepage of the site but show him in a different uniform or clothing that you see on the album cover. We did this by having a picture of the artist (me) in a suit. This completely differs from the album cover and it shows the audience the artist in a different light. We also added another trend that we noticed and we believed worked well, and that was to add a user name and login. We did this because if our product was real to life this would encourage thre audience to sign up to the artist homepage so they can view more of the things he is involved with. By doing this it might result in the artist recieving a small fee or the audience being constantly alerted with information about the artist and this would keep them interested in him. Also on our website there were the chance to visit different pages on the website through the use of links. This was a common feature on artists websites and this gives us the oppurtunity to reduce the information on one page so it looks more presentable and the information is not crammed in. It also increases the number of hits that your website recieves as our audiences will visit more pages to see things such as the video, and this will also increase the time spent on the website. Below is pictures of the website homepage and a link page that shows the music video.
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