Evaluation Introduction

The aim of this coursework project was to create a music video for a specific song of our choice. We also had to follow this up with two ancillary tasks that were all linked together with the music video. After extensive research into existing music videos and songs we decided that the song that we wanted to make a video for was 'American Dream' by Jakatta. This song was a dance/house song from the early 2000's. The two ancillary tasks that we chose to do were the digipack (album cover) and the website promoting our artist and album. In order for our products to look proffessional and appeal to our audience we had to create a clear visual link between each product that we made.